Single Homeless Project has partnered with award-winning creative agency CPB London to create The Invisible Coffee Company, serving coffee with a twist. 

The faux-coffee company, which launches today in King’s Cross, will offer commuters the chance to pay £3 for an ‘invisible coffee’ to help Londoners get back on their feet. 

People can choose between a flat white, americano or espresso, but the coffee will be invisible. Instead, every sale made will be donated to us, supporting our work with Londoners experiencing homelessness.  

The stunt will shine a light on homelessness in London, focusing on people forced into street homelessness and feeling as though they are invisible. 

Nobody hesitates to spend £3 on a coffee in Central London these days. But as we queue up at our favourite coffee place, how many of us see the many people sleeping rough just metres away?  

People who are rough sleeping feel forgotten about, ignored, invisible. 

Being invisible could be an amazing superpower. But feeling invisible is something very different, and for Londoners living on our city’s streets, it’s a daily, grim reality.  

With covid restrictions eased and more people returning to the office, the campaign aims to wake Londoners up to the capital’s ongoing homelessness crisis. 

Liz Rutherfoord, Chief Executive at Single Homeless Project, added, “Being invisible could be an amazing superpower. But feeling invisible is something very different, and for Londoners living on our city’s streets, it’s a daily, grim reality.  

With the simple act of buying an invisible coffee, you can help a Londoner leave homelessness behind, be seen and heard, and find a place to call home. Together, let’s end homelessness in our city.” 

Helen James, managing director at CPB London, commented, “When you’ve got no home, no money, and no one asks your name or how you’re doing, it’s easy to see how you could feel invisible. As though you don’t matter.

When you buy a cup of invisible coffee this week from us, you’ll be helping homeless Londoners get back on their feet. The coffee won’t warm you up; it will warm your heart.” 

Customers can purchase Invisible Coffee branded coffee cups, t-shirts and tote bags from wwwinvisiblecoffee.co.uk. 

Rough sleeping in London 

From our 40+ years of work supporting Londoners, we know that sleeping on the streets is a dangerous and traumatising experience.  

Our recent report shows that one Londoner is forced into homelessness every 11 minutes. 

Londoner Simon was pushed out of his family home. With nowhere to go and his mental health at an all-time low, he was forced to sleep on our city’s streets.  

We helped rebuild his confidence, find a place to call home and turn his passion for sport into a career. He is now working as a coach with a youth sports charity.  

He said: “It feels like when you live in London, you are invisible. There are so many people just going about their daily lives that no one really sees you.  

When you’re homeless, it’s just the same, but this is a time when you need to be seen the most. I was on my own, so I didn’t have anyone to help me out, so I tried not to feel anything just to keep going.  

“Being supported by Single Homeless Project has been completely different. People care about me now.” 

Our work makes sure homelessness is an experience, not a forever, getting Londoners like Simon into homelessness back on their feet. 

Please support our work by making a donation or purchasing Invisible Coffee beans, cups, t-shirts and tote bags at www.invisiblecoffee.co.uk. 

Want to know how to help a Londoner who is rough sleeping? Here are ten ways you can make a difference.