News & stories News New look for SHP as charity prepares for landmark year Single Homeless Project (SHP) has launched a new brand identity and website to coincide with the charity’s 40th anniversary. Our new brand, developed in consultation with clients, staff and stakeholders, has a vibrant, spontaneous and artistic feel partly inspired by the artwork of SHP clients, while the new website uses high quality photography and streaming video to put client voices at the heart of our communications. The launch comes as we prepare to enter our 40th anniversary year in September 2017. Stephen Rylance, Head of Communications at SHP, said: “Forty years after our inception, with homelessness at its highest level for a decade and rough sleeping in London having doubled since 2010, there has never been a greater need for our work. “We hope the new brand and website will engage and inspire even more people to come on board and support us, whether as funders, donors, corporate partners, staff or volunteers.” SHP became a registered charity in September 1977, after a group of people with first-hand experience of homelessness set up a shared house for homeless men in Pimlico. Today, we work across more than 20 London boroughs, providing support and accommodation to more than 8,000 people every year. Further anniversary events and activities are being planned for later in the year.